Copywriter - Freelance, Remote

About the Client Our client is a physician-founded, science-backed wellness brand in the health and nutrition space, known for a premium, clinically-informed product line and a highly engaged, loyal customer base with tens of thousands of five-star reviews. They operate as a fast-moving, high-growth DTC company where product launches, promotions, and customer touchpoints move quickly and content needs to keep pace. Trust, credibility, and precision matter deeply to their brand — every word customers read reflects the same rigor they apply to their product. Why does this role exist? As the brand scales, support and self-service content can't be an afterthought — it has to be as sharp, current, and on-brand as the marketing customers see before they buy. This role exists because someone needs to own that consistency: catching outdated templates, contradictory FAQs, or missing coverage before they become escalations, and building the systems (templates, style guides, AI-assisted workflows) that let the support and content functions scale without sacrificing voice or accuracy. This is a builder's role, not a maintenance role — the person who takes it will be expected to grow the scope of what "copy infrastructure" means for this team over time. The Impact you’ll make Support Copy Template Library • Write, edit, and maintain the library of standardized responses across email, live chat, and social channels. • Audit the library on a recurring cadence to retire duplicates, fix contradictions, and update details tied to changed policies, pricing, or products. • Draft new response templates for product launches, promotions, expansions, and recurring customer inquiry themes. • Version and organize content so support agents can locate the correct response efficiently. Help Center Self-Service Content • Write and update help-center and FAQ articles, including coverage for new products and channels. • Identify content gaps where repeat inquiry volume signals a missing or unclear article. • Maintain consistent formatting, structure, and internal linking across the knowledge base. Lifecycle Transactional Copy • Draft and revise transactional and service email copy, including order updates, account changes, delays, and resolutions. • Partner with marketing teams on tone alignment across shared customer touchpoints. Brand Voice Quality • Serve as the day-to-day guardian of brand tone and voice — warm, credible, plain-spoken, and clear. • Review agent-drafted responses for voice, clarity, and accuracy, providing specific, constructive feedback. • Maintain the content style guide and usage guidelines. Innovative Builder • Develop and test generative AI prompts to scale content production without sacrificing brand voice. • Design standardized copy templates, messaging frameworks, and style guides to streamline team workflows. • Create dynamic content experiments and multivariate copy testing frameworks to optimize conversion rates. • Build centralized campaign messaging repositories and asset libraries to improve cross-functional collaboration. Enablement Support • Translate approved policy and process changes into clear internal reference docs and summary guides. • Support content rollouts by drafting announcement materials and quick-reference guides. • Coordinate with graphic design teams when written material requires visual support. Skills, Knowledge and Expertise Required: • 2+ years of experience writing customer-facing copy in a content, support, or messaging role (DTC or e-commerce strongly preferred) • Demonstrated ability to write independently and originally — not solely under the direct guidance/editing of another writer or manager • A portfolio or work samples that can be reviewed and discussed in detail • Strong written English capabilities with the ability to write consistently in a defined brand voice across hundreds of pieces Comfort working in a fast-moving remote environment with asynchronous review cycles and shifting schedules Your superpowers are... • Technical: • Hands-on experience with help desk or knowledge-base platforms (Zendesk, Gorgias, Intercom, Help Scout — nice to have) • Familiarity with AI writing tools as a drafting accelerant, paired with strong independent editing judgment • High attention to detail regarding formatting, links, dates, and product nomenclature • Experience with remote collaboration tools (Slack, Notion, Google Workspace) • Soft Skills: • Strong self-direction — able to manage an ongoing content backlog independently, without heavy oversight • A builder's mindset: proactively spots gaps and creates systems, rather than waiting to be told what to fix • Flexible and fast-moving, comfortable with shifting schedules and priorities • Clear, plain-spoken communicator who can translate policy/process changes into simple guidance for others WFH Set-Up: • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. • Internet speed of at least 40MBPS • Headset with an extended mic that has noise cancellation and a webcam • Back-up computer and internet connection • Quiet, dedicated workspace at home You should apply if... • You take pride in owning your work end-to-end — you don't just write copy, you notice when something's outdated or inconsistent and fix it before anyone has to ask. • You think like a builder: given a messy or nonexistent system, your instinct is to create the framework, not just patch the immediate problem. • You're comfortable being early in a role that will grow and change shape as you prove yourself, and you move quickly without needing every detail handed to you. • Precision matters to you — you'd rather double-check a date or product name than let something slip through. What to expect... Work Setup: • Remote position • Must have a reliable internet connection and a quiet workspace • Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: • 40 hours per week • Monday–Friday, 9am–5pm EST (note: this schedule is expected to change as the role evolves — flexibility required) Compensation: • $8 per hour • No benefits package included Benefits Originally posted on Himalayas