CRM Manager

OrderYOYO is looking for a freelance CRM Manager to own and improve how we use HubSpot across our commercial teams. You will turn HubSpot into a reliable tool for managing leads, supporting sales activity, tracking customers, and making performance visible. This is a hands-on role for someone who can work with stakeholders, understand how teams actually use the CRM, and then build practical improvements. Role and Responsibilities • Manage the day-to-day setup and administration of HubSpot, including users, permissions, properties, pipelines, workflows, and integrations. • Improve lead capture, routing, qualification, and handover between teams. • Build and maintain automation that reduces manual work and supports consistent follow-up. • Improve CRM data quality through clear standards, deduplication, and regular checks. • Create dashboards and reports covering pipeline, conversion, activity, and customer performance. • Work with sales, marketing, customer success, and leadership to translate business needs into HubSpot solutions. • Document processes and train teams so changes are adopted and maintained. • Identify opportunities to simplify the CRM setup and improve how OrderYOYO uses its data. Ideal Candidate Profile • Strong, hands-on experience administering and developing HubSpot in a growing commercial organisation. • Experience with HubSpot Sales Hub and Marketing Hub • A solid understanding of B2B sales processes, lead management, lifecycle stages, and reporting. • Confidence building workflows, dashboards, data structures, and integrations. • The ability to balance quick fixes with a clear, maintainable CRM structure. • Strong communication skills and the ability to work independently with teams in different functions. • Experience in SaaS, restaurants, or online ordering is an advantage. Success Criteria • Sales and customer teams trust the data in HubSpot and use it consistently. • Leads move quickly to the right owner, with clear visibility of each stage. • Reporting gives leadership a dependable view of commercial performance. • Key workflows save time and reduce missed follow-ups. • HubSpot has clear ownership, documentation, and a practical improvement roadmap. Originally posted on Himalayas