Digital Marketing Assistant

Position : Digital Marketing Coordinator Salary : Php 60,000 to Php 70,000 Working Hours : Aligned with AU Business Hours Work Type : Independent Contractor ABOUT THE COMPANY: This dual-brand strategic opportunity bridges two distinct sectors within digital marketing and brand management: • Brand 1: A female-focused psychoactivism activewear and lifestyle brand that merges empowerment, social awareness, and self-expression through apparel. The brand relies heavily on dynamic e-commerce, vibrant social media engagement, and community-driven activism to grow its global footprint. • Brand 2: A professional integrative healthcare clinic dedicated to whole-person wellbeing. This brand offers evidence-informed wellness treatments—including colonic hydrotherapy, lymphatic clearance therapy, pelvic floor restore, and infrared sauna sessions—focusing on local community awareness, patient trust, and seamless appointment conversion. ROLE OVERVIEW: We are seeking a versatile Digital Marketing Coordinator to execute high-impact digital initiatives across both organizations. This full-time role (40 hours per week) is split equally: 20 hours dedicated to scaling the e-commerce presence for Brand 1, and 20 hours dedicated to driving local market awareness, healthcare compliance, and appointment bookings for the Brand 2. RESPONSIBILITIES: Brand 1: (20 Hours / Week) 1. Web Development & E-Commerce Operations • Enhance website functionality and interactive visual appeal using the core brand palette (White, Black, Silver, Copper, Gold, and Pink variants). • Execute UI/UX improvements, including homepage slideshow updates, query font enhancements, link verification, and mobile responsiveness checks. • Manage technical integrations across the website framework, Shopify backend, and Printful Print-on-Demand (POD) engine. • Oversee the active POD catalog (Canva-designed assets across t-shirts, hoodies, drinkware, tote bags, socks, and headwear). 2. Content Strategy & Social Media Execution • Execute content publishing aligned with brand pillars: Sisterhood & Empowerment (40%), Psychoactivism & Social Awareness (25%), Product Showcase (20%), and Community Engagement (15%). • Maintain rigid posting schedules across all channels: • Instagram: 3 daily feed posts (photos/carousels), 3 daily stories, 3 weekly reels. • Facebook: 2 daily posts, 3 weekly reels. • Pinterest: 10–15 daily pins across targeted empowerment, lifestyle, and apparel boards. • TikTok: 1 daily short-form video utilizing trending audio and empowerment themes. 3. Lead Generation, Influencer Outreach & Operations • Deploy and optimize email opt-in funnels utilizing lead magnets via pop-ups and bio links. • Identify, pitch, and onboard micro-influencers (5,000–50,000 followers) within empowerment, mental health, fashion, and fitness niches. • Manage day-to-day community interactions: engage with target accounts, join active groups, reply to DMs/comments, and track growth analytics. • Execute structured weekly/monthly milestones, including blog publishing, SEO keyword audits, monthly campaign rolls (Awareness, Community, Sales), and detailed performance reporting. Brand 2: (20 Hours / Week) 1. Platform Strategy & Local SEO • Facebook: Publish weekly educational posts, clinic news, and scheduling updates with strong local calls-to-action (CTAs). • Instagram: Manage a bi-weekly cadence featuring educational carousels, treatment room walkthrough Reels, and interactive engagement stories. • Google Business Profile (GBP): Oversee local listing maintenance, publish weekly posts/reminders, ensure Name, Address, Phone (NAP) consistency, upload monthly visual assets, and manage review responses. 2. Strategic Marketing Campaigns & Growth • Develop content across core health pillars: Patient Education, Service Awareness, Clinic Trust, Community Connection, and Action/Conversion. • Execute promotional campaigns for seasonal wellness, clinic milestones, gift vouchers, and monthly Q&As. • Establish small, geo-targeted paid social awareness ads using clear, compliant messaging. • Execute the 90-Day Action Plan focusing on profile audits, review expansion, content optimization, and channel performance analysis. Requirements • Digital Marketing Experience: Demonstrated track record managing social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and local search platforms (Google Business Profile). • E-Commerce Proficiency: Technical hands-on experience managing Shopify stores, Printful (or similar POD platforms), and web content updates. • Healthcare Marketing Compliance: Strong understanding of regulatory frameworks, medical privacy (HIPAA/Privacy Act standards), and ethical guidelines regarding patient communications and claims. • Design & Content Creation Skills: Advanced competency using Canva, Adobe Creative Suite, or video editing tools to produce graphics, carousels, and video Reels/TikToks. • Copywriting & SEO: Strong written English skills with experience writing educational articles, social copy, email campaigns, and SEO-optimized web copy. PREFERRED: • Prior experience in dual-role or agency settings balancing direct-to-consumer (DTC) e-commerce with local service/clinical operations. • Familiarity with social scheduling tools (e.g., Meta Business Suite, Later, Hootsuite) and analytics reporting platforms. • Demonstrated passion for women's empowerment, mental health advocacy, or integrative wellness practices. What You’ll Bring: • Adaptability : The ability to pivot seamlessly between a bold, empowering, DTC brand voice and a calm, authoritative, clinical tone. • Self-Governance : Strong time-management skills to effectively divide and account for split weekly allocations (20/20) independently. • Data-Driven Mindset : Focus on key performance metrics (conversion rates, follower growth, local GBP actions, email signups, and booking enquiries). • Empathy & Integrity : A thoughtful approach to community building, patient privacy, and brand integrity across all touchpoints. Originally posted on Himalayas