Google Ads/PPC Specialist (Hospitality)

Working as part of the Online Marketing team, you will use your analytic and business skills to run the hotel and restaurants pay-per-click marketing. Tasks include: • Using initiative to optimise existing PPC campaigns to maximise ROI and Hotel / restaurants website traffic. • Research and create new PPC campaigns: Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. • Advise on monthly campaign spend levels with the client's budget and goals in mind. • Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations. • Writing and optimising attractive and concise advert copy. • Managing campaigns on various search platforms (e.g. Google AdWords, Bing). • Monitoring budget and adjusting bids to maximise ROI and traffic volumes. • Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected. • Producing reports for management, team members and restaurant owners/managers. • Detecting and correcting loss of revenue due to click fraud. • Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit. • Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative. • Keeping fully abreast of all PPC and SEM industry trends. • Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget. Experience: • Minimum two years of relevant work experience • Excellent written and verbal communication skills • Expert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, Search Console, Analytics, gMail • Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES • Knowledge of SEO and digital marketing concepts. • Experience in data analysis and reporting. • Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms. • Working knowledge of Google Tag Manager is a plus. Schedule: • Remote • Flexitime This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT Originally posted on Himalayas