Head of User Acquisition (Europe)

Our client is a fast-growing AI company revolutionizing conversational AI experiences for roleplay, gaming, social interactions, and creative writing. They are seeking a Head of User Acquisition to join their growth team and lead performance-driven campaigns across multiple platforms, driving user acquisition and scaling their innovative AI product. Key Responsibilities • Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across direct publisher buys and adult ad networks like Exoclick, TrafficJunky, TrafficStars, and Adsterra. • Data-Driven Decision Making: Use advanced analytics tools to monitor performance, conduct A/B tests, and optimize campaigns for maximum ROI. • Creative Testing: Test and optimize ad creatives continuously, adjusting based on performance metrics and feedback. • Automation Tools: Implement automation tools to enhance campaign management and streamline processes. • Partnership Development: Build and maintain strong relationships with publishers and ad networks, negotiating favorable terms for ad placements. • Market Research: Stay informed about industry trends, platform policy changes, and emerging opportunities to adapt strategies effectively. • Reporting: Provide detailed performance analysis and actionable insights to refine advertising strategies. • Compliance Management: Ensure all campaigns comply with platform regulations and manage risks related to adult content advertising. Your Qualifications • Ideally, experience in media buying with success on platforms like ExoClick, TrafficJunky, and TrafficStars. • Proficiency in tools such as Google Analytics, Voluum, and other analytics platforms. • Familiarity with ad formats like banners, preroll, push traffic, and interstitials. • Fluent in English with excellent communication and collaboration abilities. What We Offer • Contract: Flexible, with a preference for B2B arrangements. • Remote Work: Fully remote position with the freedom to work from anywhere. • PTO: 4 weeks of paid time off. Originally posted on Himalayas