Marketing Manager - Demand Generation & Growth Marketing

About Huzzle At Huzzle , we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle , you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility. Role Type: Fractional (12 days a month) Engagement: Independent Contractor About the Company Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients. With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries. Job Summary We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients. This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes. You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion. Key Responsibilities • Demand Generation Strategy • Develop and execute end-to-end demand generation strategies aligned with client revenue goals • Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion • Design integrated inbound and outbound campaigns to drive qualified pipeline growth • Leverage AI tools and marketing technology to improve campaign efficiency and velocity • Campaign Management & Execution • Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing) • Create high-converting lead magnets (reports, whitepapers, industry insights) • Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects • Develop structured sales prospecting and lead nurture programmes • Collaboration & Alignment • Partner with content teams to convert thought leadership into revenue-generating assets • Align closely with sales, recruitment, and business development teams • Collaborate with subject matter experts and external partners to execute campaigns • Marketing Operations & Automation • Build and optimise marketing automation workflows and nurture sequences • Manage CRM and marketing automation platforms effectively • Continuously optimise landing pages, funnels, and campaign performance • Analytics & Performance • Track and report on KPIs including pipeline contribution, lead volume, and ROI • Monitor cost per lead (CPL), conversion rates, and engagement metrics • Use data-driven insights to continuously improve marketing performance Requirements • Must Have • 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing • Proven success in building and scaling demand generation engines that drive revenue • Strong expertise in account-based marketing (ABM/ABMS) • Experience in technology, consulting, or professional services environments • Deep understanding of B2B buyer journeys and multi-touch marketing funnels • Hands-on experience with CRM and marketing automation platforms • Strong analytical mindset with a data-driven approach • Excellent collaboration skills across cross-functional teams • Preferred Tools & Tech Stack • Marketing automation: HubSpot, Marketo • CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive • Analytics and reporting tools (e.g., GA4, dashboards, attribution tools) Benefits 💻 Fully Remote: Work from anywhere with international teams 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services 🤝 Peer Community: Connect with high-performing sales professionals in our network 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement Originally posted on Himalayas