META Ads specialist

We are looking for a freelance Meta Advertising Specialist to join our Online Marketing team. This role involves managing Meta campaigns for U.S.-based clients, acting as the primary account manager, and representing Makerz in weekly client meetings (online) to report on campaign performance and strategic insights. Responsibilities: • Optimize and manage Meta campaigns to maximize ROI, aligning with client goals and budgets. • Implement and manage new Meta campaigns as needed, overseeing all stages from planning to execution. • Act as an account manager, liaising regularly with clients on behalf of Makerz to provide updates, insights, and recommendations. • Lead weekly client meetings to present detailed performance insights and discuss results and uppcoming actions. • Produce comprehensive weekly and monthly reports using Looker Studio, summarizing key metrics, campaign progress, and actionable insights. • Troubleshoot tracking and data issues, ensuring accurate data flow through APIs, tags, and other tracking implementations. • Manage tracking integrations and oversee correct use of data sources and analytics tools, such as Google Tag Manager, to enhance performance insights. • Monitor campaign budgets, making adjustments to maximize efficiency and ROI. • Stay updated on Meta advertising trends, proactively introducing new ideas to improve campaign performance. Required Skills: • Minimum two years of experience managing Meta advertising campaigns. • Proficiency in Looker Studio for advanced reporting and data visualization. • Strong knowledge of data tracking systems, including API integrations, tagging, and Google Tag Manager. • Excellent written and verbal communication skills, with proven experience in client-facing roles. • Expertise in Meta Ads Manager and Google Analytics, with a strong analytical approach. • Familiarity with PPC concepts and optimization strategies. • Experience in the hospitality or restaurant industry is a plus. • Detail-oriented with a focus on accurate tracking and reporting. Schedule: • Remote, flexible hours This is an exciting opportunity for a data-savvy Meta advertising freelancer who thrives in a client-focused role and enjoys a collaborative, dynamic environment. To apply, email us at . Originally posted on Himalayas