Performance Marketing Specialist / Media Buyer - Dubai Real Estate

We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate , particularly in off-plan property lead generation . The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets. This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams. Key Responsibilities • Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat , and other paid advertising platforms. • Generate high-quality buyer and investor leads for Dubai off-plan real estate projects. • Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa . • Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches. • Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS) . • Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance. • Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets. • Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools. Requirements • 3–4+ years of experience in Performance Marketing or Media Buying. • Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects . • Demonstrated success in generating qualified international real estate leads. • Strong expertise in: • Meta Ads Manager • Google Ads • YouTube Ads • Snapchat Ads • Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking. • Experience managing advertising budgets and improving lead quality while maintaining target CPL. • Strong analytical skills with the ability to interpret campaign data and make data-driven decisions. • Excellent communication skills in English. • Self-motivated, proactive, organized, and able to work independently in a remote environment. Benefits • Competitive salary • Fully remote work environment. • Opportunity for long-term collaboration and career growth. Originally posted on Himalayas