Product Marketing Lead (SaaS)

Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title: Product Marketing Lead (SaaS) Location: Remote Time Zone: US Time Zones (EST–PST) Role Overview We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment. Key Responsibilities • Own and evolve product positioning, messaging frameworks, and value propositions • Plan and execute go-to-market strategies for new features, launches, and product updates • Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials • Translate technical and AI-powered capabilities into clear, differentiated customer value • Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement • Support Sales with training materials, battlecards, and enablement assets • Conduct ongoing competitive and market research to inform strategy and positioning Required Qualifications • Proven experience in Product Marketing within a SaaS environment • Strong track record as a hands-on contributor who can both own strategy and execute deliverables • Exceptional writing, storytelling, and communication skills • Experience collaborating closely with Product and Sales teams • Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered. Preferred Qualifications • Experience marketing AI-powered or highly technical products • Background in B2B SaaS, preferably in growth-stage companies • Experience supporting Sales-led, Product-led, or hybrid GTM motions • Exposure to agency environments or content-heavy marketing roles Tools & Technology • Collaboration & Documentation: Slack, Google Workspace, Notion • Project Management: Asana, Jira (or similar) • CRM & Sales Enablement: HubSpot, Salesforce • Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities. Originally posted on Himalayas