Remote Freelance Senior Paid Media Manager (Full Time)

*Freelance Job* *Remote and full time* *candidates must be able to work GMT-4 time zone* Working as part of the Online Marketing team, you will use your analytic and business skills to run pay-per-click marketing. Tasks include: • Develop, execute and manage data-driven paid media strategies across multiple platforms: META & GOOGLE ADS • Conduct thorough account audits to identify immediate improvement opportunities • Build campaigns with meticulous attention to structure, targeting, and conversion tracking • Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. • Implementing and fixing tracking issues. • Advise on monthly campaign spend levels with the client's budget and goals in mind. • Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations. • Writing and optimising attractive and concise advert copy. • Monitoring budget and adjusting bids to maximise ROI and traffic volumes. • Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected. • Produce reports for clients and presente those reports during online meetings. • Maintain strong communication with internal teams, flagging any blockers or support needs early to keep accounts progressing smoothly. • Build and lead high-trust client relationships confidently run weekly strategy calls with clients youre managing, deliver insights, and handle tough conversations with clarity. • Detecting and correcting loss of revenue due to click fraud. • Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit. • Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative. • Keeping fully abreast of all PPC and SEM industry trends. • Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget. You'll Be a Great Fit If You Have: + 3+ years of digital growth experience + Significant experience in a similar role within a consumer/hospitality brand + Expertise in targeting and converting US-based consumers + Deep understanding of paid digital, social, search, and organic strategies + Expert knowledge with the following technologies/software/programs/processes: Google Ads, Google Tag Manager, Keyword Planner Tool, META, Search Console, Analytics, gMail +Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES + Demonstrated success in driving revenue growth + Experience managing a team and working with senior leadership + Strong analytical and data-driven decision-making skills This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT Originally posted on Himalayas