Script Writer - Hindi

About Lokal : In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal . Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising. Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like: • Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV) • Matrimonial Matchmaking – hyperlocal, compatibility-first partner search ( Lokal Matrimony) • Agri Consulting – farmer-first advisory in local languages (Agri Lokal ) • Social & Community – Place to find & post social updates ( Lokal app) • Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze) • Astrology & Guidance – instant access to trusted Astrologers via chat and voice (Astro Lokal ) • Advisory Services – early bets in legal help, financial guidance, career counselling, and more Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital About the Role We are looking for a creative and detail-oriented Script Writer to join our dynamic content team. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You’ll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook. Key Responsibilities • Create compelling short-form scripts (under 60 seconds) with strong storytelling flow. • Translate content from Regional Language to English and English to Regional Language . • Write sharp, attention-grabbing hooks to maximize engagement and retention. • Craft platform-specific content for Instagram, YouTube, Facebook, and other channels. • Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy. • Collaborate closely with video editors, designers, and creative strategists to bring ideas to life. • Translate copy ideas into strong visual narratives and impactful storytelling sequences. • Identify and adapt to emerging content and creative trends. • Simplify complex ideas into relatable and emotionally resonant content. • Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy. • Provide creative inputs during production to ensure content quality and tone consistency. Qualifications & Skills • Any Bachelor’s degree. • 1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content). • Proven ability to write short-form content with a strong storytelling structure. • Strong command over Regional Language and English (written and spoken). • Deep understanding of Indian audiences and cultural nuances. • Familiarity with digital metrics and performance-based storytelling • Must bring their own laptop to perform day-to-day tasks. • Why Join Us? We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal , you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts Originally posted on Himalayas