Search Marketing & SEO Manager (Contract)

Role Overview We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder. This is a 1099 contractor role. Core Responsibilities Paid Search Optimization • Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads • Continuously refine keyword lists including match types, negatives, and search term harvesting • Optimize Quality Scores, ad rank, and landing page relevance • Run structured A/B tests on ad copy variations (briefs provided by creative team) • Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis • Manage audience targeting, remarketing lists, and bid adjustments SEO • Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data • Build and maintain keyword maps aligned to site architecture • Brief the content team on SEO priorities and optimize existing pages for search intent • Manage a link acquisition pipeline and monitor domain authority • Track organic rankings, traffic trends, and index coverage in Google Search Console • Cross-reference paid search data to identify organic content gaps and opportunities Requirements • 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement • Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration • Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising • Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog • Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus • Able to translate data into clear, actionable insights for non-technical stakeholders • Experience managing monthly ad budgets of $20,000 or more Nice to Have • Experience with Reddit Ads, particularly conversion campaign setup and audience targeting • Ability to write or edit ad copy and brief creative assets independently • Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support • Familiarity with CRO tools such as Unbounce or VWO for landing page testing Compensation : $50/hour Originally posted on Himalayas