Senior Ad Specialist (Google Ads, Meta Ads, LinkedIn Ads)

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach. We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our Google Ads and Meta Ads operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work. Tasks Paid Media • Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools - data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted Requirements Requirements • 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required • Proven track record running B2B lead generation campaigns, specifically for the UK market • Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus • Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring • Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast) • Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation • Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences • Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept • Experience building automated lead notification workflows using Zapier or Make • Confident using Claude or equivalent AI tools for reporting, analysis, and output • Excellent reporting skills — you tell a clear story with data and make strategic recommendations • Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions • Strong communicator, highly self-managed, and reliable in a remote setup • Based in South Africa Benefits Benefits • Fully remote role working with a specialist UK B2B agency • Direct access to the senior team - no management layers or bureaucracy • Varied client portfolio across industrial, manufacturing, and commercial sectors • Consistent, long-term engagement with room to grow as the agency grows • Flexible working with UK time zone alignment where needed If you're a senior specialist who can genuinely own paid media without hand-holding, we'd like to hear from you. Apply with a short note on your background, the platforms you use day-to-day, and a couple of examples of B2B campaigns you've run and what they delivered. We move quickly with the right candidate. Originally posted on Himalayas