Senior Paid Social Specialist

Senior Paid Social Specialist Location: Remote (Central or Eastern time zones only) Shift/Schedule: Full-time, partial-year contract, November through April Pay/Compensation: Competitive, based on experience About the Role A well-established tax preparation and financial technology company is seeking a Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its tax-season marketing cycle. This role partners closely with paid social leadership and the broader media team to manage campaigns across Meta and TikTok, with a strong focus on accurate execution, creative rotation, campaign health, and in-season optimization. This is a full-time, partial-year contract running November through April, requiring candidates based in the Central or Eastern time zones. Core Responsibilities • Manage hands-on campaign execution across Meta and TikTok, including setup and QA • Monitor and optimize budget pacing, frequency, creative fatigue, bids, and audiences • Proactively identify campaign-health issues and optimization opportunities • Analyze performance data and deliver actionable insights and testing recommendations • Partner with cross-functional teams on planning, reporting, and measurement • Support pre-season campaign builds, trafficking, creative planning, and launch readiness • Maintain daily campaign monitoring, QA, and creative rotation during peak season Required Qualifications • 5+ years managing paid social campaigns, particularly across Meta and TikTok • Strong understanding of campaign trafficking, QA, and audience management • Strong analytical skills with the ability to translate data into recommendations • Experience collaborating with media, creative, analytics, and data teams • Familiarity with social reporting and measurement tools • Must be based in the Central or Eastern time zone Benefits & Pay • Fully remote, full-time partial-year contract (November through April) • Competitive compensation based on experience • Direct collaboration with senior paid social and media leadership • High-impact seasonal role during peak tax-season marketing cycle Originally posted on Himalayas