SEO Specialist

Location: India (Remote) Employment Type: Full-Time - Independent Contractor Reports To: Head of Growth / Marketing Leadership Industry: B2B SaaS Markets Served: United States & Canada About the Role We are hiring a SEO Lead to own organic search strategy end-to-end — from technical foundations to AI-driven search visibility — and to directly influence pipeline and revenue, not just traffic. This is a senior, high-ownership role for someone who has already done this at a real B2B SaaS company or a top-tier B2B content/SEO agency working with Western clients. You'll be employed full-time and compliantly through an Employer of Record, with compensation benchmarked to senior, specialist-level SEO talent — not standard agency or generalist rates. What You'll Do • Own the organic search roadmap end-to-end: technical SEO, content strategy, and authority building, aligned to pipeline and revenue goals. • Lead technical SEO initiatives — Core Web Vitals, structured data/schema, crawl and indexation health, site architecture, and log file analysis — in partnership with engineering. • Build and execute a content and search-intent strategy that maps to the B2B buyer journey (awareness, consideration, decision). • Develop our approach to AI search optimization / Generative Engine Optimization (GEO) — ensuring visibility and accurate representation across AI-powered search and LLM-driven discovery (e.g., AI Overviews, ChatGPT, Perplexity, and similar surfaces). • Build ethical, sustainable topical authority through high-quality content, digital PR, and earned linking strategies — no PBNs, link schemes, or paid link networks. • Own SEO analytics and reporting using GA4, Google Search Console, and tools such as Ahrefs, SEMrush, and Screaming Frog, translating data into clear insight. • Connect SEO performance directly to business outcomes — organic pipeline, MQLs, and revenue influence — and report on this to marketing and business stakeholders. • Partner cross-functionally with content, product marketing, demand gen, and engineering teams. • Communicate regularly and confidently with North America–based stakeholders, including leadership. What We're Looking For • 6+ years of hands-on SEO experience , with a track record you can speak to in depth — strategy, execution, and measurable results. • Current or recent experience in one of the following environments: • A B2B SaaS company with an established organic growth function, or • A B2B-focused SEO/content agency serving Western (US/Canada/UK) clients, or • An in-house growth/SEO role at a Western SaaS company, working remotely from India. • A B2B or SaaS background — this role is not a fit for candidates whose experience is primarily e-commerce, affiliate, or local SEO. • Demonstrable experience working on US and/or Canadian search markets . • Strong technical SEO skills: Core Web Vitals, schema/structured data, crawl and indexation, site architecture, and log analysis. • Strong grasp of content and search-intent strategy for B2B audiences. • Working knowledge of AI search optimization, GEO, and how LLM-driven search is changing discovery and content strategy. • A strictly ethical, white-hat approach to authority building — no PBNs, link schemes, or guaranteed-ranking tactics. • Proficiency with GA4, Google Search Console, and at least one of Ahrefs, SEMrush, or Screaming Frog. • Comfort tying SEO work to pipeline, MQLs, and revenue — not just traffic and rankings. • Excellent written and spoken English, with the confidence to communicate directly with North American stakeholders. Nice to Have • Experience with product-led SaaS content or developer-focused SEO. • Familiarity with marketing analytics/attribution tools (e.g., HubSpot, Salesforce reporting). • Prior experience presenting SEO strategy and results directly to founders or executive leadership. Compensation & Engagement • Full-time, ongoing role — not a project, freelance, or short-term engagement. • Compensation is benchmarked to senior, specialist-level SEO talent in the Indian market and will be discussed directly with shortlisted candidates. Originally posted on Himalayas